The city of Riobamba is located in the Andean highlands of Ecuador. It is known locally as the “Sultan of the Andes.” Located about 2,700 meters above sea level in the Riobamba River basin, it is in the center of the Andes Mountains, just south of Chimborazo (the country’s highest peak).
Large hills and snowcapped mountains surround Riobamba. It was the former starting point for the train ride to Nariz del Diablo, which now leaves Alausi. Its population at the 2010 census was 225,74. The city of Riobamba serves as a center for agricultural trade and processing in the region. Textiles, carpets, cement, ceramics, shoes, and cotton are small-scale manufacturing industries.